Eating is as much a vital need as it is a pleasurable activity whether that pleasure is sensory, symbolic, convivial moment to share or associated with memory or comfort. Closely bound to this notion of pleasure, taste has become both a major consumer preoccupation and an important issue for nutraceutical and food industries and for pharmaceutical laboratories.
MaskOver is a set of natural solutions* that goes beyond classic flavouring thanks to a multi-sensory approach to global avour management.
*Personalised ingredients adapted to customer’s specifications
place pleasure as a major concern of their meals*.
believe that pleasure is primarily associated with taste*.
Hedonism, or the search for pleasure in consumption, is a popular trend in the future.
*Nestlé France Foundation, Ipsos, NRA/AgroParisTech of Physiology of Nutrition and Eating Behavior
**The key success factors of a food supplement in 2022, by Nutrikeo on June 15, 2022 – Food & Health Day
Our only objective: beat the organoleptic challenge of masking off-notes while bringing a new sensory experience to the taste.
The MaskOver solution has 3 steps:
We move forward with the desire to surpass ourselves, to surprise and to anticipate the olfactory trends of tomorrow.
The science of olfaction is for us an infinite source of inspiration and we stand out from traditional companies by our singularity and originality.
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